This might be some of the coolest branding ever for The Great Catering Company. Understanding that creating food is an organic and creative process itself, Strategy used food to create beautiful watercolor-like textures as the base of the branding. The results are not only visually appealing, but they help convey that The Great Catering Company is more than just service and food, it is an art form and experience. I absolutely love the idea behind this so much. Talk about really understanding the client and the message they wanted to convey. I have heard of using food as natural dye and after seeing what vibrant colors fruits and vegetables can create this makes me want to experiment!
via Mr-Cup
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